Affiliate disclosure

How we make money

8day.gg operates on an affiliate revenue model. Our income comes from three sources, in descending order of size.

Cost-per-acquisition commissions are the primary revenue source. When a reader clicks a tracking link from an 8day.gg page to an operator's registration page and subsequently opens a real-money account, the operator pays us a one-off commission. The commission amount varies by operator and is typically between €50 and €300 per acquired player, depending on the operator's own economics and negotiation.

Revenue share is the secondary source. Some operators pay a percentage of the net revenue generated by players we refer, typically between 20% and 40%, calculated on player losses net of bonuses. Revenue share models produce smaller upfront payments than cost-per-acquisition models but can be larger over the lifetime of an active player. Our own preference is to structure agreements as cost-per-acquisition where possible, because this reduces the temptation to steer readers toward higher-loss operators.

Fixed sponsorship fees are the third and smallest source. A small number of operators pay a flat monthly fee for placement in specific listing pages (typically bonus category pages), independent of the number of readers who click through. Where fixed sponsorship applies, the placement is labelled as such on the affected page.

Which operators pay us

The majority of operators we recommend on ranking pages participate in affiliate programmes with 8day.gg. Where an operator participates, all tracking links from our site to that operator carry an affiliate identifier. Where an operator does not participate, links carry no affiliate identifier and no commission is generated by reader activity.

The operators we cover but do not have affiliate arrangements with are typically operators that participate in commercial programmes only for specific licensed markets (such as UK Gambling Commission-licensed operators that do not accept our commercial arrangement for offshore markets). We recommend these operators on the same basis as operators we do have arrangements with: they pass the five-pillar test cycle. The absence of commercial arrangement does not affect whether we recommend an operator.

The wall between editorial and commercial

The structural safeguard that prevents commission signals from affecting editorial decisions is the separation of the editorial and commercial functions inside 8day.gg. Concretely this means the following.

The editorial team (Marta Kowalski, Raymond Delacroix, Aisha Halima, and the regional contributors) does not have access to affiliate commission data at the operator level. When ranking decisions are made, the editors do not know which operator pays the highest commission, and they do not have the ability to look it up. The composite scores and pillar breakdowns that determine ranking order are computed from test data alone.

The commercial team does not have the ability to alter ranking positions, add operators to recommendation lists, or remove operators from recommendation lists. Their role is to negotiate the commercial terms of relationships with operators that the editorial team has already decided to cover, not to influence which operators receive coverage.

Cross-team communication is documented. Where the editorial team decides to add or remove an operator from coverage, the commercial team is informed after the decision is made, not before. Where the commercial team is approached by an operator seeking coverage, the operator is referred to the editorial team's standard submission process, and no commercial preview is offered.

What we never accept

Certain commercial arrangements offered by operators or agencies are declined by 8day.gg as a matter of standing policy.

Payment for a ranking position. We do not accept payment in exchange for a specific ranking position, an "editor's pick" badge, or inclusion in a recommendation list. Ranking positions are determined by the composite test scores described in our methodology.

Payment for the removal of a competitor from coverage. We do not accept payment to remove a competitor from a ranking, to lower a competitor's ranking position, or to alter test result figures for a competitor.

Guaranteed positive coverage. We do not offer guaranteed positive coverage as part of any commercial arrangement. Operators who enter a commercial arrangement with us understand that our coverage will reflect our testing results, positive or negative.

Ghost-written articles. We do not publish content written by operators or agencies acting for operators, whether or not the content is offered as free contribution or paid placement.

Sponsored ranking pages disguised as editorial. Where sponsorship affects placement on a page, the sponsorship is labelled on the affected page. Sponsorship is not currently used on any ranking page or country hub.

How ranking placement is determined

Ranking placement on 8day.gg is determined by the composite score produced by our five-pillar testing methodology. The weights are: licence 15%, deposit 15%, bonus 20%, support 20%, withdrawal 30%. Operators scoring below 7.5 on any single pillar are excluded from ranking pages regardless of composite score. Within the qualifying set, operators appear in descending composite score order.

Where two operators score within 0.1 of each other on composite, the tiebreaker is the withdrawal pillar score. Where withdrawal scores are also within 0.1 of each other, the tiebreaker is licence pillar score. The full tiebreaker sequence is documented in our internal editorial reference.

Where an operator's ranking position moves between quarterly updates, the movement reflects a change in composite score based on retesting. Ranking movement is never the result of commercial renegotiation. If an operator's score has not changed but a competitor's has, the relative movement is entirely a function of the competitor's performance.

Advertising versus editorial identification

Every page on 8day.gg that carries affiliate tracking links displays an affiliate disclosure notice near the top of the page. Where a specific block of content is sponsored, that block is labelled as sponsored. Where an entire page is sponsored, the entire page is labelled as sponsored. No block of content on 8day.gg is designed to visually resemble editorial content while being sponsored.

Where readers have questions about the classification of a specific page or block, they can contact the editorial team through our contact page and receive an explicit statement of the commercial arrangement affecting that content.